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Writing on ecommerce automation and growth
Long form breakdowns of the systems behind real marketing results.
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CRO
What ecommerce brands get wrong about conversion rate optimization
Most CRO advice is about button colors. The real gains are usually somewhere else entirely.
Reporting,Ecommerce
Setting Up an Ecommerce Marketing Dashboard Your Team Will Actually Open
A dashboard nobody checks is a spreadsheet with extra steps. Here is how to build one people trust.
SEO
Ecommerce SEO Basics That Still Work in 2026
Search has changed a lot. The fundamentals that separate ranking pages from ignored ones have not.