Writing on ecommerce automation and growth
Long form breakdowns of the systems behind real marketing results.
SEO,CRO
How Better Titles and Meta Descriptions Increase Ecommerce Organic CTR
Two stores can rank in the same spot and get very different clicks. Here is how to fix the gap.
SEO,Automation
Why Ecommerce Owners Need to Rethink Their SEO Project Manager
SEO is not a project with an end date. Here is why the project manager mindset is quietly costing stores traffic.
SEO,Ecommerce
How to Optimize Your Ecommerce Website for AI Agents
More shoppers are letting AI agents do the searching for them. Here is how to make your store easy for them to…
SEO
Should Your Ecommerce Store Add an LLMs.txt File
A new file is showing up on more websites. Here is what llms.txt actually does and whether your store needs one.
SEO
Should Ecommerce Stores Still Write Meta Descriptions in 2026
Google rewrites a lot of meta descriptions anyway. Here is whether writing them is still worth your time.
Automation,Email Marketing
Building an Ecommerce Email Flow That Actually Recovers Abandoned Carts
Most abandoned cart sequences stop at one email. Here is the structure that brings buyers back without sounding desperate.
Automation
Zapier or Make: Choosing the Right Automation Tool for Your Ecommerce Store
Two workflow tools, two very different ways of thinking. A practical guide to picking one and sticking with it.
SEO
An Ecommerce Content System That Keeps Ranking Without Constant Updates
Publishing more content is not a strategy. Here is a simpler system built around pages that hold their rank.
CRO
What ecommerce brands get wrong about conversion rate optimization
Most CRO advice is about button colors. The real gains are usually somewhere else entirely.
Reporting,Ecommerce
Setting Up an Ecommerce Marketing Dashboard Your Team Will Actually Open
A dashboard nobody checks is a spreadsheet with extra steps. Here is how to build one people trust.